In a small corner of Lumen Field, Amazon is putting a new spin on its cashierless “Just Walk Out” shopping system. At the home of the Seattle Seahawks, just down… Read More
Seattle’s professional soccer club is adding more tech heavyweights to its ownership group. Seattle Sounders FC announced Wednesday that the families of Amazon Web Services CEO Adam Selipsky and Redapt… Read More
It’s an all-out blitz of Amazon technology at Lumen Field in Seattle as the Seahawks are expanding the use of “Just Walk Out” and Amazon One technology to a new… Read More
GRAND PRAIRIE, Texas —The promise of cricket in America could be seen and felt in the most unlikely of circumstances. Awash in Friday night lights after a scorching Texas sun,… Read More
The hardest thing about testing a mobile app during Monday’s Home Run Derby at T-Mobile Park in Seattle was the action on the field. It’s not that T-Mobile’s new “MLB… Read More
Drones will help baseball fans get closer to the action in a first-of-its-kind production feat during the MLB All-Star Game in Seattle on Tuesday. GeekWire went behind-the-scenes Monday at T-Mobile… Read More
The Seattle Storm and Coinbase are teaming up to launch NFTs commemorating Seattle Storm legend Sue Bird’s jersey retirement at Climate Pledge Arena on June 11. A pair of digital… Read More
The NHL brought its third annual Technology Showcase event to Seattle this week, a stone’s throw from the global headquarters of Amazon. It was fitting, given the growing connections between the… Read More
Technology and tech culture are taking a permanent spot in the lineup at T-Mobile Park this season. The Seattle Mariners have added three more food and beverage stores with Amazon’s… Read More
American football fans who use the Rec Room social gaming app can now grab their favorite team’s gear for their in-app avatars, just in time for the NFL playoffs. Rec… Read More
The Seattle Seahawks took a loss against the Las Vegas Raiders on Sunday, but fans at Lumen Field who are into cashierless concession stands can at least count the day… Read More
Football fans looking for a break from the holiday shopping rush will have some NFL action to watch next year as the league and Amazon announced plans for the first-ever… Read More
A new streaming service unveiled by the LA Clippers this morning reflects the philosophy of the franchise’s chairman, former Microsoft CEO Steve Ballmer, about the role the NBA and its… Read More
It was a bit of a throwback scene here in Seattle on Monday evening: Steve Ballmer revving up the crowd at the top of his lungs, and NBA hoops back… Read More
The NBA called out its partnership with Microsoft as it unveiled a redesigned app on Tuesday. The new app has content recommendation and personalization features “powered by Microsoft Azure and… Read More
Amazon is already seeing some fruits from its massive investment in live NFL streaming. The company reported the “biggest three hours for U.S. Prime signups ever” during last week’s Thursday… Read More
Amazon took center stage in the sports universe Thursday as the tech giant streamed its first exclusive NFL game — and for the most part, it passed the test. The… Read More
On a night when Russell Wilson returned to Seattle and received mostly boos from Seahawks faithful, fans were cheering for a new high-tech concession stand at the team’s stadium. Lumen… Read More
Sitting in the stands down the first base line Thursday at T-Mobile Park in Seattle, I was feeling like a real fan, in my white Mariners jersey with GEEKWIRE on… Read More
Acumatica is hitting the gas on its marketing initiatives. The Kirkland, Wash.-based maker of cloud-based enterprise resource planning software is the primary sponsor of an IndyCar run by Paretta Autosport,… Read More
A modest tee shot away from Boeing’s airplane assembly factory in Renton, Wash., golf balls are taking flight at a sprawling new Topgolf sports and entertainment venue that opened on… Read More
FOLLOW-UP: Worth the drive: An inside look at Topgolf’s newest high-tech sports venue — within range of Seattle Topgolf is ready to swing into action south of Seattle at its… Read More
Lumen Field, home of the Seattle Seahawks, is getting some upgrades to mark its 20th year, and it looks like the stadium will be catching up to Climate Pledge Arena… Read More
The Seattle Seahawks and Portland Trail Blazers are not for sale and no discussions are currently happening to sell either professional sports franchise. That’s the word from Jody Allen, chair… Read More
A signature piece in late Microsoft co-founder Paul Allen’s vast collection of interests and properties could be headed for sale as a new report names potential buyers and a price… Read More
Before you take yet another mulligan, consider that the tool to improving your golf game might not be found in your bag of clubs. The makers of an app that… Read More
The Seattle Mariners and their fans would certainly be happy to have a few more walk-off wins this season. Perhaps a new “Walk-Off Market,” complete with Amazon’s cashierless technology, will… Read More
Fans eager to return to their seats faster after a beer run at Seattle’s T-Mobile Park will get some help from Amazon technology this summer. The Seattle Mariners and hospitality… Read More
Macklemore and Marshawn Lynch, two Seattle stars with ties to the city’s sports and entertainment culture, are deepening those ties by joining a minority investment group of the Seattle Kraken.… Read More
Amazon has officially announced that veteran sports play-by-play announcer Al Michaels and college football analyst Kirk Herbstreit will be the broadcast duo for “Thursday Night Football” on Prime Video. Both… Read More
