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Fitness

Army vet and extreme marathon man Gavin Woody brings grit and grind back to role as a startup CEO

by Kurt Schlosser on September 16, 2023September 16, 2023 at 12:11 pm

The next time a work colleague or your boss tells you they “gotta run,” maybe it’s because they’re headed to another meeting or out to lunch. When Gavin Woody has… Read More

Video

As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

by Kurt Schlosser on July 22, 2021July 21, 2021 at 2:11 pm

Sue Bird is plenty busy these days, trying to guide the Seattle Storm to their fifth WNBA championship and getting set to chase her fifth Olympic gold medal as a… Read More

Fitness tech company JAXJOX raises $10M as it gets ready to ship AI-enabled workout system

by Kurt Schlosser on October 13, 2020October 16, 2020 at 8:03 am

JAXJOX, the Redmond, Wash.-based fitness technology company, has raised $10 million in a new funding round to help pay for the research and development of its signature InteractiveStudio workout equipment.… Read More

Amazon stops sale of so-called ‘Prime Bike’ and calls out fitness company for peddling ‘partnership’

by Kurt Schlosser on September 22, 2020September 23, 2020 at 8:56 am

Update, Tuesday, 7:30 p.m. PT: A stationary bicycle made by the exercise gear company Echelon and sold on Amazon as an exclusive “Prime Bike” has been pulled by the tech… Read More

Video

Sensoria Health unveils new band that monitors key COVID-19 indicators, including blood oxygenation

by Kurt Schlosser on September 1, 2020September 3, 2020 at 11:19 am

Sensoria Health, makers of wearable technology designed to improve healthcare, has a new Smart Band that tracks key vitals and could help detect potential COVID-19 symptoms. Redmond, Wash.-based Sensoria Health… Read More

Video

Fitness studio backed by Russell Wilson responds to health crisis with access to free virtual workouts

by Kurt Schlosser on March 26, 2020March 26, 2020 at 4:15 pm

If you’ve retreated to your basement gym or the floor in front of your television to get some exercise while sheltering in place, Russell Wilson and his friends at TruFusion… Read More

Seattle startup Trainiac raises $2.2M to match people with personal trainers

by Nat Levy on December 31, 2019December 31, 2019 at 9:33 am

Like many workers in the busy tech industry, Akshay Ahooja had a hard time establishing a consistent workout routine. He got serious about fitness in the lead up to his… Read More

Photos

Testing Sanctuary, ‘the most personal, immersive wellness studio experience in the universe’

by Taylor Soper on November 23, 2019November 26, 2019 at 11:12 am

For 80 minutes on Thursday, in the midst of another busy day at work, I was transported to a different world. The ambient music and house-blended tea put me in… Read More

Video

Fitness startup Katalyst raises $5.6M for Peloton-like electrified workout experience

by James Thorne on November 7, 2019November 8, 2019 at 7:55 am

Seattle startup Katalyst has raised $5.6 million for an at-home workout experience that uses full-body electrical muscle stimulation (EMS), a training technique that’s popular in countries such as Germany, Japan… Read More

Bye bye, Band: Microsoft to end support for fitness wearable device and health dashboard

by James Thorne on March 1, 2019March 1, 2019 at 3:41 pm

More than two years after taking its Band fitness tracker off the market, Microsoft is killing off the accompanying health service for good. From 2014: Can the Microsoft Band change… Read More

New app by Microsoft alumni is a personal sports assistant to manage your athletic match ups

by Lisa Stiffler on January 23, 2019January 23, 2019 at 11:27 am

Two Microsoft veterans are building apps to help people put down their mobile devices and engage with others in the real world through sports. Seattle-based Mavengo, which launched in 2016,… Read More

Video

Testing Stretch 22, a new ‘stretch therapy’ startup backed by Expedia and Zillow founder Rich Barton

by Taylor Soper on January 13, 2019January 14, 2019 at 11:42 am

After two hours of pickup basketball the previous evening, I woke up on Friday morning last week feeling pretty sore. It was the perfect segue into my next story assignment:… Read More

Video

After a broken leg and blood clot, this entrepreneur built a portable recumbent exercise bike

by Taylor Soper on November 7, 2018November 9, 2018 at 5:54 pm

A broken leg doesn’t typically lead to startup idea creation. But that’s what happened to Michele Mehl. The Seattle-based entrepreneur was well on her way to launching Excy’s first portable… Read More

Startup Spotlight: Former model gets traction in race to help online shoppers find clothes that fit

by Lisa Stiffler on June 21, 2018June 21, 2018 at 12:04 am

Rian Buckley is arguably a pretty good candidate for helping people find jeans that fit. After all, the 30-year-old former model provided the legs that displayed jeans in ads for… Read More

Gatorade partners with Seattle startup Volt, will integrate nutrition advice into workout app

by Taylor Soper on February 13, 2018February 12, 2018 at 9:34 pm

Volt Athletics is teaming up with one of the biggest names in sports business. The Seattle startup today announced a new partnership with Gatorade and will rename its strength and conditioning… Read More

GeekWire recommends 6 wellness apps on New Day NW

by Monica Nickelsburg on July 4, 2017July 6, 2017 at 11:44 am

There are so many health and fitness apps available today that it can be hard to make sense of the noise and determine which ones might actually make a difference.… Read More

Startup Spotlight: motion.social is a fitness app that connects users around common interests

by Monica Nickelsburg on June 29, 2017June 30, 2017 at 2:30 pm

David Longdon and Justin Huff believe that the experience — not the data — is what drives people to continue exercise routines over time. That’s the premise for motion.social, a… Read More

Seattle wellness tracking startup EveryMove acquired by personal health scanning company higi

by Monica Nickelsburg on March 29, 2017March 29, 2017 at 10:32 am

EveryMove, a Seattle startup that helps employers incentivize employee wellness, has been acquired by health-tracking company higi. Chicago-based higi announced the acquisition as part of a series B investment round led… Read More

How this reluctant Fitbit investor almost missed a $1.6 billion windfall

by Todd Bishop on January 15, 2017January 20, 2017 at 8:52 am

Tech investor Brad Feld remembers his first call with Fitbit CEO James Park. It was in 2010, during a major snowstorm at his home in the Colorado mountains, and he was… Read More

Pokemon Go

Pokémon Go could help you live longer, Microsoft study finds

by Monica Nickelsburg on October 24, 2016October 24, 2016 at 9:02 am

True to its name, Pokémon Go got Americans moving after a launch almost as explosive as a Blastoise bursting out of its poke ball. A new study from Microsoft Research and… Read More

Sensoria T-shirt

Sensoria launches line of smarter sports tops and improved app to monitor heart rate

by Kurt Schlosser on June 27, 2016June 27, 2016 at 10:11 am

Smart-garment maker Sensoria has launched a Kickstarter campaign to fund a new line of sports apparel and updated version of its fitness app. Redmond, Wash.-based Sensoria says that the new training… Read More

How professional cyclists are using the Microsoft Band to give fans new performance insights

by Taylor Soper on May 20, 2016May 20, 2016 at 1:07 pm

Embed from Getty Images David Lozano, a professional cyclist competing in this month’s Amgen Tour of California, just completed Stage 4 of the big race. His top speed was 52.1 miles… Read More

Volt Athletics unveils ‘intelligent strength training’ app for athletes, expands beyond teams

by Taylor Soper on May 17, 2016May 17, 2016 at 7:14 am

Since launching in 2013, Volt Athletics has built a business around an online fitness training platform geared exclusively toward high school, college, and professional sports teams, rather than individual customers.… Read More

Startup Spotlight: Namastream helps yoga instructors teach virtual classes online

by Taylor Soper on March 26, 2016March 26, 2016 at 8:48 am

Yoga classes are the latest brick-and-mortar experience going online. Namastream is a year-old startup that helps yoga instructors and other wellness coaches host virtual classes online. Its platform makes it easy… Read More

Review: Sensoria’s wearables provide a lot of data, but you may still need a real running coach

by James Risley on February 19, 2016February 19, 2016 at 12:35 pm

It’s now more than month and a half into the New Year, and many resolutions are starting to get left behind. Gym memberships are being used less as promotional prices… Read More

KrowdFit raises $2.4M to reward people with cash for tracking their exercise and eating habits

by Taylor Soper on January 26, 2016January 26, 2016 at 3:22 pm

Exercise regularly, eat better, and win cash — it’s a formula that’s working for one Bend, Oregon-based startup. KrowdFit has reeled in an additional $2.45 million in financing to help grow its wellness… Read More

Ex-Microsofties launch app to help weightlifters track workouts, compete with friends

by Taylor Soper on December 29, 2015December 29, 2015 at 4:11 pm

Apps like RunKeeper and Strava have utilized smartphone technology to help runners track their workouts and compete with friends. Now, two entrepreneurs want to implement something similar in the weightlifting… Read More

Up close with LeBron James: Reviewing the NBA superstar’s first virtual reality film

by Taylor Soper on December 26, 2015December 27, 2015 at 2:50 am

Last night, I was sitting next to LeBron James inside an SUV, listening to the NBA superstar talk about what basketball means to his family as his son sat behind us,… Read More

Ex-Microsoft, Amazon manager changes how people find personal trainers with new startup

by Taylor Soper on October 24, 2015October 23, 2015 at 4:23 pm

Before he decided to launch a business that changes the way people find personal trainers, Dan Li was not exactly in shape. Work, not health, was a priority for the former… Read More

Log your meal by snapping a pic: HealthSlate lets diabetes patients send photos to food coaches

by James Risley on October 15, 2015October 15, 2015 at 12:13 pm

Taking pictures of your food is a time-honored tradition as old as Instagram, but now those photos can actually improve health. A new app from Seattle-based HealthSlate allows diabetes patients to send… Read More

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