From left: PairTree CEO Erin Quick, Spot Tot CEO Robin Waterman, and Welcome Home CEO Ashley Michael. (GeekWire Photo / Kevin Lisota)

GeekWire’s Elevator Pitch startup competition is back with a new episode that takes a look at three consumer products.

Now in its third season, this video series — presented by WestRiver Group — follows startup leaders as they pitch their companies during the 32-second ride to the top floor of Seattle’s Smith Tower.

The newest episode, which you can watch below, features three CEOs pitching their consumer-focused startups.

  • Erin Quick, co-founder and CEO of PairTree, a service that provides tools, resources and support to navigate and simplify the process of adoption;
  • Robin Waterman, co-founder and CEO of Spot Tot, makers of a wearable to help families keep tabs on their kids’ location and well-being;
  • Ashley Michael, co-founder and CEO of Welcome Home, a predictive home maintenance service that helps organize contractors and schedule neighborhood deals.

When the elevator door opens and the CEOs step onto the 35th floor, they face our panel of judges: Anthony Bontrager, managing director of WestRiver Group; Maria Colacurcio, CEO of Syndio and winner of Elevator Pitch season two; and Kirby Winfield, a longtime Seattle entrepreneur and founding general partner of Ascend.vc

Watch the brand new episode of Elevator Pitch above.

From left: Anthony Bontrager of WestRiver Group, Maria Colacurcio of Syndio, and Kirby Winfield of Ascend.vc. (GeekWire Photo / Kevin Lisota)

The last episode of season three will air next week. The winners from episode one, two, three, and four will clash in a high-stakes, live, on-stage finale, taking place on Oct. 6 at the 2022 GeekWire Summit. Find all of this season’s episodes here.

Thanks for watching, and subscribe to GeekWire’s YouTube channel to watch every episode.

Did the judges make the right call in episode three? Vote below and choose who you thought had the winning pitch.

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